This resource is for white papers. This information is made available to BtoB's audience courtesy of our sponsors. By registering for and downloading a whitepaper you may be contacted by our sponsor.

 
• LEAD GENERATION
 
• MARKETING GENERAL
• Defining the Modern Marketer: From Real to Ideal
  Brought to you by:Eloqua
  • The past few years have witnessed profound changes in how marketers do their jobs. Today's modern marketer faces a new paradigm of inbound marketing programs driven by digital channels, served by multiple touches, and measured by sophisticated technologies—and where data analysis is king. It is a daunting new world that marketers are negotiating, often with limited budgets and staff.
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• ONLINE MARKETING
• Priming the Pipeline: Driving Awareness, Conversions & Sales
  Brought to you by:Bizo
  • In this white paper we will explore marketingʼs role in filling the sales funnel, and the barriers to successfully doing so. We will offer as well considerations toward achieving the kinds of revenue potential of which modern marketing increasingly is capable of achieving.
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• SOCIAL BUSINESS SOFTWARE
• Online File Sharing and Collaboration Test Drive
  Brought to you by:Soonr
  • In this report, Enterprise Resource Group (ESG) takes Soonr on a test drive to show marketers working in dynamic teams how they can create and publish compelling content using an online file sharing and collaboration service. This report provides an end user point of view of a file sharing and collaboration service with a simple and intuitive experience for marketers, especially using and iPad or other mobile devices.
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