Sparks is a leading global provider of attention-grabbing event marketing solutions. Forward-thinking, responsive and intuitive with the structure, scale and resources to support any type of live marketing initiative, we are known for developing stand-out programs that connect client with customer, increase brand awareness and loyalty, and drive sales. Our core capabilities include the strategy, creative, production, management, marketing and measurement of tradeshow exhibits, corporate events and meetings, consumer activations, themed environments, audience engagements, mobile marketing, guerilla initiatives, retail environments and more.
Utilizing 8 global locations and 301 brand-loving employees, we focus on the unique needs and objectives of each client and build customized marketing platforms around their requirements, wants and expectations. Research leads to insights, insights become opportunities, opportunities become ideas, and ideas are engineered and integrated across multiple brand touchpoints.
This no-holds-barred, from every possible angle approach to solving our clients' problems is one of the reasons we are continuously privileged to produce over 2,000 projects a year across 59 countries for over 200 of the world's leading brands.
At SXSW 2012, Sparks brought a taste of Google's Headquarters to Austin. Hijacking Rainey Street, Google Village became one the coolest hangouts not at an official venue. The four-building enclave was decked out to highlight Google's products - Android House, Maps House, Developers House and Discovery House - and was home to a Lego hackathon, workshops, readings, a comedy show, and the 'Live from the Lot' concert series. With such a variety of activities, Google successfully engaged over 19,000 attendees!
TaylorMade/adidas-Golf was the most talked about experience at PGA's Merchandise Show. 20,000 attendees journeyed their way through the massive 25,000 sq ft.. exhibit, or as others described it "a city of wonder". The massive experience included numerous product-driven audience engagements like a rocket engine display, hitting bays, a driving range, Wii Golf tournaments, green screen photo opps, Microsoft Surface touch interactives, and a surprise VIP concert. 24 hours after the event, PGA.com voted the experience #1 at the show!