Winner: Hobart Corp. for "Get Back to Scratch" Runner-up: Aon Corp. for "Pass It On"
Best Use of Integrated Campaign—Tech Company
Winner: IBM Corp. for "Information on Demand 2011" Runner-up: CenturyLink Business for "Ultimate Problem Solver"
Best Use of Facebook
Winner: Constant Contact for its Facebook page Runner-up: Cisco Systems for its SuperFan program
Best Use of Twitter
Winner: Constant Contact for its Twitter page Runner-up: Schawk Inc. for BrandSquare
Best Use of LinkedIn
Winner: Ultimate Software for its LinkedIn engagement initiative Runner-up: TELUS Business Solutions for LinkedIn Rapid Response Program
Best Use of a Corporate Blog
Winner: Intuit Inc. Runner-up: Cisco Systems
Best Use of Viral Video
Winner: Corning Inc. for "A Day Made of Glass" Runner-up: CDW for "North Pole Inc."
Best Use of Mobile
Winner: McGraw-Hill Cos. for its Aviation Week Paris Air Show app Runner-up: Lincoln Financial Group for its Annuity Visualizer iPad tool
Best Closed Community
Winner: Marketo Community Runner-up: CMO Club
People's Choice Award
Winner (Tech): CenturyLink Business for "Ultimate Problem Solver" Runner-up (Non-tech): Aon Corp. for "Pass It On"
