http://www.btobonline.com http://www.btobonline.com en-us Mon, 20 May 2013 06:00:00 EST 10 144 16 http://www.btobonline.com http://www.btobonline.com/graphics/rss/bb_logo_rss.gif Mon, 20 May 2013 10:04:22 EST "I just flew in from Dallas and boy are my arms tired." This joke allegedly dates back to the vaudeville era. And while the joke is ancient and hasn't gotten any better with time, neither have many tradeshow efforts. Fri, 17 May 2013 12:46:44 EST San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts. Fri, 17 May 2013 12:16:42 EST Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco. Fri, 17 May 2013 12:46:43 EST San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6. Fri, 17 May 2013 12:46:42 EST Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions. Fri, 17 May 2013 12:16:43 EST Toronto—Newswire distribution company Marketwired has named Chief Operating Officer Jim Delaney as CEO in a planned leadership transition. He succeeds Michael Nowlan, who had been CEO for 14 years and will remain on the company's board. Thu, 16 May 2013 12:31:46 EST Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy... Thu, 16 May 2013 15:06:20 EST Wednesday, June 12 - 2:00pm ET / 11:00am PT Thu, 16 May 2013 15:01:58 EST Thursday, May 30 - 2:00pm ET / 11:00am PT Thu, 16 May 2013 12:31:43 EST New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns.