BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
Based on 458 survey respondents representative of the true b2b market, this report contains:
Analysis of how marketers are using Web analytics
Over 50 charts and graphs
One-on-one conversations with an industry leaders at Inet Technology, Symmetry Corp., SAE International, and Mihaylo College of Business and Economics
Conducted in May 2011 this research uncovers the trends relating to the preferred Web analytics tools, ROI associated with Web analytics, best metrics to gauge success, budget associated with Web analytics, obstacles to implementing Web analytics including:
Key drivers to using Web analytics to improve marketing performance
Gain an understanding of the preferred web analytics tools and why.
Benchmark the success of your ROI metrics as compared to the market overall.
Learn about the obstacles to adoption that marketers are facing.
What are the factors that influence Web analytics �company size, marketing budget, ROI, etc.
The BtoB Intelligence Center provides b2b marketers with b2b marketing research reports and thought-leadership marketing trend analysis.
Report topics include email marketing, search marketing, social media marketing, web analytics and marketing services. Trend analysis surveys include marketing priorities and plans, event marketing, b2b e-commerce, integrated marketing management, and the impact of social media on search marketing.