Published for the first time in June 2003, Media Business is the only magazine with complete, comprehensive coverage of the
b-to-b publishing industry. And because the needs of b-to-b publishers are vastly different from those of consumer titles, its targeted
content makes it a must-read for industry leaders in companies large and small.
Each month, Media Business delivers timely news, emerging trends, exclusive data, and analysis of all facets of the publishing business. Our expert editorial team tracks down fresh ideas and thoughtful strategies so our readers can learn from their peers.
Media Business' first-rate editorial has attracted a loyal folowing of 5,000 b-to-b publishing professionals. Subscribers' titles include
chairman, CEO, president, vice president, group publisher and publisher. They hail from leading companies such as Reed Business Information, Dow Jones & Company, CMP Technology, IDG, ZIff Davis Media, and more. This influential group of top executives oversees business operations and controls budgets. In fact, they're responsible for purchasing products and services ranging from circulation fulfillment and list management to marketing research and printing.