dmg::events USA to build diverse portfolio

Posted on: 02/13/13

Media Business: What is the company's expansion strategy? Green: All of our current U.S. products are in the digital marketing arena. We are launching additional products within existing groups. In addition, we will be looking at completely different marketplaces. We have not pointed in any one...

Penske Media acquires "Variety,' plans to tear down pay wall on brand's website

Posted on: 11/02/12

It's going to be a different Variety.Penske Media Corp., which owns Deadline.com, early last month announced that it had purchased the 107-year-old trade publication that covers Hollywood from Reed Business Information. RBI, which had owned Variety since 1987, put the property back into play in...

'Variety' promotes Sobrino-Stearns to publisher

Posted on: 10/22/12

Los Angeles—Variety has promoted associate publisher Michelle Sobrino-Stearns to publisher. She succeeds Brian Gott, who left the publication after three years at the helm.The move comes less than two weeks after Penske Media Corp. acquired the Hollywood trade publication from Reed Business...

Report: Penske Media acquires 'Variety'

Posted on: 10/09/12

Los Angeles—Penske Media, owner of Deadline.com, has acquired Hollywood trade publication Variety for about $25 million, according to a report in the Los Angeles Times. Penske and its financial backer, hedge fund company Third Point, purchased Variety from Anglo-Dutch publisher Reed Elsevier, ...

Report: Penske Media leading bidder for 'Variety'

Posted on: 09/25/12

Los Angeles—Penske Media Corp., owner of Deadline and six other online properties, has emerged as the leading bidder for Variety, according to a report in the Los Angeles Times.Penske has partnered with private equity company Shamrock Capital Advisors to acquire the 107-year-old trade...

What marketers want from media

Posted on: 09/14/12

Media companies have significant opportunities to help marketers generate leads through the marketing services they offer, according to a new study by Media Business. “Leveraging the Power of Marketing Services” found that 62% of marketers consider lead generation to be their most...

Data and content move beyond reprints to new platforms, emerging markets

Posted on: 06/08/12

Publishers have accelerated their licensing businesses, finding new ways to monetize core assets not only by stretching their brands into emerging markets but also by circling back to partners and selling licenses for digital editions. Data products and event content have also helped swell revenue...