Media Business' bi-weekly newsletter features timely coverage of the latest news and analysis from the world of business publishing.
In the News
Penton acquires Nine Lives, shows its survival instinct
Perhaps it's appropriate that Penton Media acquired a digital content company called Nine Lives Media in August. Like a cat, the b-to-b media company has shown a knack for landing on its feet in recent years, even when facing the scariest of predicaments.
In 2002, Penton suffered a debt crisis in the wake of an acquisition spree. Private... Read more
Digital Directions
IBM pushing its analytics services in media sector
Last week, Madrid-based Prisa Media Group announced it will use IBM Corp. analytics software and services to improve, among other things, its ability to personalize content in real time.
The announcement is the latest sign of how serious IBM is about penetrating the broad media market around the globe with its expanding analytics offerings.... Read more
Expert Insight AR Reprints
Videos, blogs offer licensing revenue potential
Susan Tusken, principal at consultancy Licensing Logistics, was recently named by Cygnus Business Media to help grow its licensing division. She spoke to Media Business about successful partnerships between publishers and licensing partners.
Media Business: Where do you see untapped licensing potential for b-to-b media... Read more
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