MEET THE BLOGGER
Jeff Ernst, Principal Analyst, Forrester
At Forrester Research, Jeff Ernst serves CMO and marketing leadership professionals. He is a leading expert in marketing strategy, solution-based marketing and selling, sales enablement and building thought leadership through social media for b-to-b companies. His research focuses on b-to-b marketing for non-high-tech companies, with an emphasis on sales and marketing alignment and marketing's effectiveness across the entire lead-to-cash process.
Blog Posts by Jeff Ernst