Digital Edge - Thursday, December 8

Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best digital marketing strategies and techniques for b-to-b marketers. With absolutely no cost to you and no travel required, you'll hear from a host of industry leaders from your desktop.

FEATURED SESSIONS:

Emerging Trends in Marketing Operations & Marketing Automation
Take Your Email Marketing to the Next
Level with Automation
Show Me The Money! One Marketer’s Quest to Ignite the Pipeline
Using Social Media, Content Marketing and Marketing Automation to Drive Revenue
More sessions to be announced.

SHOW DATE:

Thursday, December 8

TIME:

11:30 AM to 5:30 PM ET

LOCATION:

Your Desktop

VIEW THE AGENDA

NOW ON-DEMAND

OPENING KEYNOTE
		David Meerman Scott David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers. Best-selling author of The New Rules of Marketing & PR, speaking on "Real-Time Marketing & PR for B2B Markets: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now"

CLOSING KEYNOTE
		Scott Anderson For product lines including services, software, servers, networking, and storage, Scott Anderson delivers outbound marketing services worldwide for HP. Anderson’s career spans the breadth of marketing disciplines across numerous geographies and companies. Prior to HP, he held marketing positions at CNN International, Weyerhaeuser, Agilent Technologies, and Sun Microsystems. In each past position Anderson has pushed the boundaries of digital marketing. From digitally-driven demand generation programs to continued pioneering in social media, he has consistently advanced marketing organizations to match customer needs. Vice President of Customer Communications, HP Enterprise Business speaking on "The Power of an Instant-Marketing in a Digital World"

Response in the era of spam: As easy as Pi

Read more posts

CURRENT ISSUE

SPECIAL REPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

LEAD GEN

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

Email

How real-time analytics help email marketers

Direct

A/B testing boosts email, website development

SALES

SiriusDecisions Summit offers insights on sales productivity

Digital Edge - Thursday, December 8