GE bets big on new Industrial Internet software business
General Electric Co. last month debuted the first mass advertising for its new Industrial Internet software business, a major initiative that Chairman-CEO Jeff Immelt launched late last year.
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
Last year at SiriusDecisions' annual summit, the marketing consultancy rolled out a major revision of its marketing effectiveness model with a new approach to sourcing and qualifying leads.
Governance, risk and compliance company Navex Global rose from the integration of other four companies, unifying product offerings under one brand and developing a centralized business strategy.