Response in the era of spam: As easy as Pi

By Sharon Crost, global online marketing / social media manager, Hitachi Data Systems

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Response in the era of spam: As easy as Pi

Posted: May 22, 2013 at 11:41 am by Sharon Crost, Hitachi Data Systems

Marketing is riding a roller coaster loop through the sales execution value chain.  Remember the old days on your ride, when your team was satisfied with impressions or preference surveys as indicators of performance? Those days are gone and we are no doubt living in the era of spam, where every channel of interaction is a marketing channel, where every piece of content or type of contact may be judged guilty of spam until proven useful, and everything is measured.

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How to market to startups (hint: It's not a one-night stand)

Posted: May 13, 2013 at 10:12 am by Lisa Dreher, Logicalis

Launching a company isn't easy, or everyone would do it. As marketers, how can we pay more attention to the needs of early stage companies in order to receive increasing benefits in the future? I recently had the opportunity to spend some time with Jack Kennamer, president-CEO at LOC Enterprises. LOC is turning loyalty programs into a one-stop portal. It's a winning combination. We discussed what it took to get LOC off the ground and how marketers can do a better job when targeting early stage companies.  Read more







 

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