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BtoB recently spoke with David Daniels, CEO of the Relevancy Group, a provider of market research and consulting services, about b-to-b email marketing trends and best practices. Daniels highlighted video within emails as a trend that's finally gaining traction among email marketers.
May 23, 2013
Marketers today can use more media channels than ever to reach their target audiences, but along with that opportunity comes a significant challenge: the need to track prospects who move from one device to the next and back again.
May 23, 2013
Marketers and information technology departments are joined at the hip today, with IT leaving behind its singular focus on back-office operations and increasingly enabling customer information and service.
May 21, 2013
Leawood, Kan.—Sheree Johnson, a media strategist with more than 25 years' experience in the advertising industry, announced the introduction of market research and consulting company SJ Insights, Leawood, Kan.
May 14, 2013
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