New York—BtoB will present its annual online trade show, Leading Edge, on Thursday. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 18, 2013
Dallas—Trade shows' overall performance increased 1.3% in the first quarter compared with the year-earlier period, according to the Center for Exhibition Industry Research's quarterly index.
June 17, 2013
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New York—BtoB will present its annual online trade show, Leading Edge, on Thursday, June 20. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 17, 2013
San Francisco—Webcasting provider ON24 has rolled out the Webinar Benchmark Index, a report card that allows users to compare their webcast performance metrics with data aggregated from 20,000 other ON24 customer webcasts.
June 11, 2013
June 10, 2013
Machinery and engine manufacturer Caterpillar Inc. acquired mining-equipment manufacturer Bucyrus International in 2011. The move rounded out the Caterpillar lineup of surface mining products and expanded the company into the underground mining-equipment market.
May 28, 2013
The joke allegedly dates back to the vaudeville era: “I just flew in from Dallas, and, boy, are my arms tired.” And while it hasn't gotten any better with time, neither have many trade show efforts.
May 28, 2013
Chicago—The Business Marketing Association annual global conference kicks off Wednesday in Chicago. Themed “Blaze,” the conference runs through Friday and will address the rapid change marketers are experiencing.
May 28, 2013
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San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
San Diego—Last year marketing consultancy SiriusDecisions Inc. rolled out a major revision of its Demand Waterfall marketing effectiveness model with a new focus on sales-sourced leads and teleprospecting.
May 09, 2013
Dallas—Growth in trade show attendance has been fueled by younger professionals, a trend that will continue for at least the next two years, a study from the Center for Exhibition Industry Research found.
May 08, 2013
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Palo Alto, Calif.—Senior marketers are challenged to measure outcomes from face-to-face marketing efforts, a new study by the Chief Marketing Officer (CMO) Council and Exhibit & Event Marketers Association (E2MA) found.
April 23, 2013
Pleasanton, Calif.—Online event attendance is on the rise, according to the “Digital Event Benchmark Report” from the Virtual Edge Institute.
April 23, 2013
Making a splash at a trade show doesn't necessarily require a booth of one's own. That's what Brickstream, a provider of intelligence technology, learned when it rolled out a late-season rebranding initiative leading up to the National Retail Federation's Annual Convention & Expo earlier this year.
April 22, 2013
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