Email pros sound off on stats
To take the pulse of email trends and best practices, BtoB East Coast Bureau Chief Christopher Hosford performed a virtual roundtable discussion with executives from companies that have recently conducted studies on the topic, to explore their findings and gain takeaways for marketers.
Loren Mcdonald Vp-industry Relations, Silverpop
What's the average open rate? How many clicks do the best companies get? And how are your email programs performing against those of your peers? These are some of the questions most commonly asked by marketers.
HOW INFORMATION SERVICES COMPANY REVAMPED ITS EMAIL MARKETING PROGRAM
Mary E. Morrison
Judging from industry chatter and headlines about social media and mobile marketing, it'd be easy enough to think that marketers have moved beyond such staid channels as email in favor of newer, flashier modes of connecting with customers and prospects.
Karen J. Bannan
When it comes to interactive, marketers are spending a lot more time on customer acquisition than they are on retention, according to the latest Direct Marketing Association/Winterberry Group “Quarterly Business Review.
EMI GUIDE: ANALYTICS
How SAVO generates leads with analytics
SAVO Group provides cloud-based sales software as well as consulting services, targeting executives in charge of sales, marketing, IT and training with various marketing programs.
Karen J. Bannan
There are multiple touch points in any marketing campaign. A customer may have seen a few display ads, clicked on a social link, searched a website and read several email marketing messages before making a purchase. John Dietz, VP-products at Adometry Inc.
EMI GUIDE: DELIVERABILITY
Getting into the inbox
For years, reputable marketers have followed best practices to help them protect the reputation of their IP addresses and so boost deliverability rates. They avoided specific words and phrases in their subject lines and watched the frequency of their mailings to keep spam complaints down.