Today and for the forseeable future, CMOs and marketing managers are going where no marketers have gone before. Using technology to enable on-demand marketing. Gathering real-time intelligence and capitalizing on competitive vulnerabilities and opportunities more quickly. Using performance analytics and predictive models to drive marketing ROI and tie it to business outcomes.
All while never losing sight of the fundamentals - better strategy, more relevant and resonant creative, and fully and truly integrated marketing prgrams that connect brand and demand across the offline and online mix.
It's the reason why today, more than ever, B2B marketers turn first to the magazine, Web site, newsletters and events that help them get where they need to go - BtoB.
Every issue is filled with the game-changing strategies and tactics B2B marketers need to exceed. Every page and pixel is packed with substance - news, cases, special reports, technologies, benchmarks, best practices - served up by the most knowledgeable B2B marketing journalists to ever work this burgeoning beat.
If you want to connect with the marketing leaders and the leading B2B marketing organizations - a multi-billion market of untold opportunity - there's one best way to to it.
In the source where game changers go to get to the next level. BtoB.