Chicago—DHL Express launched Monday a marketing campaign aimed at small and midsize businesses in Chicago, a city that aims to double its exports over the next five years. The campaign, created by 180 Amsterdam, Amsterdam, the Netherlands, includes radio advertising, placements in elevator and office networks and advertising at the Clark and Lake "L' station.
The ads, which feature headlines such as “Chicago's Own International Specialists,” highlight DHL's earlier deliveries and later pick-up times and the hiring of more than 40 new employees. The budget was undisclosed.
