Video: Preventing a Social Media Crisis on Your Facebook Page
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Let's say you manage a large apartment building with 1,000 tenants. To keep them engaged, you set up a Facebook page and share the latest news about your neighborhood. To encourage conversation, you let anyone post content to your Facebook Page.
It's going well. Your Page likes are growing steadily and your tenants are regularly commenting on your content.
Then one day, a tenant posts a complaint to the top of your Facebook Page. She writes, "My toilet broke. I HATE living here."
How would you respond?
Yesterday I posed this question to the 200-member audience at the Chicagoland Apartment Association's annual conference. Here's how they responded:
Preventing a Social Media Crisis on Your Facebook Page from Crain's Social on Vimeo.
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