Video: Preventing a Social Media Crisis on Your Facebook Page
Let's say you manage a large apartment building with 1,000 tenants. To keep them engaged, you set up a Facebook page and share the latest news about your neighborhood. To encourage conversation, you let anyone post content to your Facebook Page.
It's going well. Your Page likes are growing steadily and your tenants are regularly commenting on your content.
Then one day, a tenant posts a complaint to the top of your Facebook Page. She writes, "My toilet broke. I HATE living here."
How would you respond?
Yesterday I posed this question to the 200-member audience at the Chicagoland Apartment Association's annual conference. Here's how they responded:
Preventing a Social Media Crisis on Your Facebook Page from Crain's Social on Vimeo.
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If you're in Chicago, please consider joining us at the Chicagoland Chamber of Commerce for our seminar, "Building Your Company's Social Media Strategy." The seminar is open to the public and will be offered on Tuesday, May 1 and Wednesday, May 30. Please click those links for more information and to register.
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