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I just flew in from the trade show and boy are the booths tired

By Tom Nightingale, president-sales and marketing, ModusLink

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SOCIAL MEDIA MARKETING

 

Redesigning your blog to drive reader behavior

April 11, 2012 - 6:01 am EDT
   
 
   
 
OTHER SOCIAL MEDIA STORIES
  • Embrace your online critics
  • Three steps to building great social content
  • Tips to writing a social media policy
  • SEC establishes revised social-disclosure parameters
  • Paid and organic postings can be an effective duo
    		•
     
    RELATED RESEARCH
       
    "Social Media Marketing: Best-in-Class Marketers Rise to The Top" is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

    This reports includes over 54 pages and 42 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013.

    Jay Baer on his Convince & Convert blog says that sometimes a blog site is overdue for a redesign in order to trigger desirable behaviors in readers. Baer explains the current redesign efforts at Convince & Convert and suggests others may wish to follow suit. Among his goals: emphasizing that the blog is a company, “not a guy”; explaining the blogger's business goals better; showcasing such other offerings as podcasts and speaking services; and increasing depth of visits. Your goals may be different, but it's worth checking to see if your current blog design fully supports them, Baer says.

    READ MORE

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