Using Social Media to Promote Your Event: Part One
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Social networks like LinkedIn, Facebook and Twitter are great tools to help spread the word about your event. They're free to use and can help you quickly reach large networks of people who may be interested in your event.
Of course, you'll need to set up ticket registration on a separate website. Ideally, it should be your business' own website. This way, attendees can learn more about your business as they click through your website to purchase tickets. What's more, the additional links from the social networks will increase your website's page rank in search engines like Google and Bing.
Setting Up Ticket Registration
Need help setting up ticket registration on your website? Eventbrite is one of the most popular and affordable solutions. Eventbrite allows you to use PayPal to accept credit cards, and you also have the option to charge the ticket fee back to the attendee.
After setting up the ticket registration on Eventbrite, you will be given a few lines of HTML code to paste onto your website. If you have a blog built into your website, simply paste the Eventbrite code into the body of a new blog post. This post can then act as the landing page for your event. Otherwise, you can paste the code into the applicable area of your website (Note: If you don't know basic coding, it's a good idea to ask your web designer or developer to help you set up the ticket registration).
Once your ticket registration page is live, you're ready to start promoting your event. To maximize awareness, you should consider more traditional marketing tactics like print ads in industry-related publications, media outreach, direct mailings and e-blasts. Social media marketing should be part of a holistic strategy because you want to reach as many people as possible
With that being said, here are 10 ways to use social media to promote your event.
How do you use social media to promote your events? Let us know in the comments below. Next time, we'll talk about how to use social media to cover your event in live-time.
