BtoB Research Reports provide in-depth insight into the issue b2b marketers face on a daily basis.
B-to-B TWITTER SURVEY BREAKDOWN
With in-depth insight into how marketers are using Twitter, this report contains:
387 Survey Responses
6 Case Studies
2012 Marketing Outlook: Marketing Priorities and Plans
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Despite being beset by continued economic woes and global turmoil, 40.8% of b2b companies will boost their marketing budgets this year, according to BtoB's "2012 Outlook: Marketing Priorities and Plans" survey. The survey also found that marketers overall are shifting spending into lower-cost online and social media programs.